Elm chooses locations for new home development with a great deal of thought. In Richmond Hill, Elm’scommunity of Avenue Towns is located walking distancefrom Hillcrest Mall, a regional retail hub for the area. With over half a million sq.ft. of retail, the mall features such upscale retailers as Marc Jacobs, Coach as well as world-class brands like Sephora and Aritzia. Hillcrest Mall is also making a difference to the environment with over 70,000 honeybees on rooftop hives. The mall operates a popular farmer’s market in its parking lot from spring to fall. Now under construction, Avenue Towns is an enclave of 18 modernist townhomes with a private park on Carrville Road just east of Avenue Road.