#2: Complexity and Opportunity
(1990s)
Following the real estate market collapse in the early 1990’s, ELM continued to thrive despite the circumstances. We were not deterred. We moved forward with courage and confidence, taking advantage of the wealth of opportunities available to the brave. We believed there was much less risk in buying at significantly discounted prices. So we did. During this time as well, we tackled greater complexity across industrial, commercial and investment projects in Canada and the U.S., which further matured our way of seeing.
Supported by a growing services business and industry partners, we reinvested financial and knowledge capital into property investments. Doing so expanded our circle of competence into the residential space. During this phase of our growth, we fine tuned our management values and approach and our downside avoidance mindset.